Roll Offs of Des Moines Case-Study
Client Overview
- Industry: Waste Management & Dumpster Rentals
- Goal: Be able to take sales online
- Timeline: 6 months
Objectives
The primary objective for Roll Offs of Des Moines was to create a user-friendly website that would streamline the dumpster rental process, allowing clients to place orders online quickly and efficiently. By enabling 24/7 ordering, they aimed to reduce the administrative workload associated with managing phone orders and to provide customers with a more convenient, accessible experience. Additionally, Roll Offs of Des Moines wanted to improve their online visibility by achieving top rankings for critical industry keywords, ultimately driving more organic traffic and generating high-quality leads from local customers seeking dumpster rentals. Our key objectives for Roll Offs of Des Moines were to:
- Boost website visibility and achieve top rankings for main industry keywords.
- Optimize user experience to enhance online ordering, making it accessible and easy.
- Increase client accessibility by enabling 24/7 ordering and removing the need for phone-based orders.
Solution
We developed a fully integrated, user-friendly WordPress website with a custom payment and CRM integration, along with a powerful SEO strategy to capture the top keyword rankings.
To improve the site’s visibility, we conducted thorough keyword research and identified key search terms specific to dumpster rentals in Des Moines. Our SEO team carefully optimized page titles, meta descriptions, headers, and content around these keywords. The focused strategy helped Roll Offs of Des Moines rise to the top spot for critical search terms, driving more organic traffic from relevant, high-intent users.
Our team designed the site to be as user-friendly as possible, focusing on easy navigation, fast load times, and a smooth checkout experience. A Google Maps feature in the checkout process allows customers to pinpoint the exact dumpster delivery location, making orders more accurate and convenient.
The website includes a custom integration with Authvia for seamless payment processing and Salesforce for tracking client data and purchase history. This automation eliminates the need for phone orders, saving administrative time and giving clients the freedom to order at any time.
Results
The results exceeded expectations: within months, Roll Offs of Des Moines achieved first-place rankings for all major industry keywords, solidifying their online presence and increasing organic traffic from high-intent local users. The new website’s enhanced usability led to an uptick in online orders, making the rental process seamless and significantly reducing administrative time spent on phone orders. This improved online visibility, combined with a user-centered design, has allowed Roll Offs of Des Moines to capture more market share and serve clients more effectively.
- First-Place Rankings for all primary keywords in the dumpster rental space.
- Enhanced User Accessibility with 24/7 online ordering.
- Improved Efficiency as orders are now automated and tracked, saving administrative time.
Client Testimonial
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